Andy Mura The secret sauce for successful pipeline activities
Successful pipeline activities means creating a cohesive customer journey that allows you to address, attract, convert, and retain the right prospects in markets dominated by the abundance of participants and information. This talk covers the main ingredients of a ultra-targeted and efficient pipeline strategy: from how to achieve perfect alignment among different units (marketing, sales, product, customer success), to the role of hyper-personalized content at different stages of the customer journey, the latest technology that allows marketing to boost customer intimacy, and the balance between automation and HITL (“human in the loop”) processes for inbound activities with examples and best practices.
